Facebook recently announced that it plans to pay more than $1 billion to content creators through a new bonus program by the end of next year, aiming to integrate creators into its application ecosystem. Facebook founder and CEO Mark Zuckerberg (Mark Zuckerberg) first announced the new funding on his Facebook page to "reward creators of excellent content."
The company will pay creators through a series of new bonus programs on Facebook and Instagram, which are "seasonal, evolving and expanding over time." Later this summer, the bonus program will set up a dedicated hub in the Instagram app and Facebook app.
TikTok sets up a $200 million fund for American creators
The company will provide the first new bonuses to creators who make videos on Facebook with interstitial ads. Facebook also expanded bonuses through its Stars system, which invites viewers to send anchor tips in exchange for fan benefits. Creators who make videos or live games will be eligible for monthly bonuses, depending on the number of viewers who send them payments through Stars before October.
Instagram will launch its own bonus, which is limited to invitees at the beginning. In the next few weeks, American creators can get a one-time bonus by enabling IGTV advertising. Other bonuses will reward creators who make Reels, Instagram’s successful answers to TikTok short videos, and reach certain milestones in Instagram Live.
Facebook's entry into the creator payment field is just the latest effort to start TikTok's competitors with cold cash. Snapchat provides $1 million a day for the most popular videos in its short video product Spotlight. YouTube has its own $100 million fund for YouTube Shorts, the company's own TikTok clone.
TikTok itself launched a $200 million creator fund last year, although the app does not seem to have much to worry about (in any case). According to SensorTower's data, TikTok has just over 3 billion downloads worldwide. The only other apps that have crossed this milestone are WhatsApp, Messenger, Facebook and Instagram-all of them are owned by Facebook.